The 2022 FIFA World Cup and Web3


The 2022 FIFA World Cup in Qatar is just days away.  And elements of the blockchain and Web3 – interactive games, communities of fans, collectible NFTs – will add uniqueness to this event.

NFTs have always been a popular way for brands to interact with customers and showcase products.

For example, football clubs Real Madrid and Barcelona have registered their trademarks in the Metaverse.

The VISA payment system issued five football-themed NFTs.

And the OKX crypto exchange has launched the Football Festival, where, starting November 8, fans can mint up to three free NFTs dedicated to their favorite teams.

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