The Indian branch of Maggi, part of the Nestlé group, is launching its own NFTS in the One Rare Foodverse metaverse.
Non-fungible tokens will be in the form of cooking recipes, made using Maggi Noodles, Maggi Masala-ae-Magic and Maggi Hot & Sweet seasonings, both company recipes and Indian classics.
Nestlé’s management believes that “cooking in India is undergoing a digital transformation, and the metaverse allows you to cook food, regardless of skills and experience.”
It is obvious that blockchain technology can transform the food industry and open up new ways of interacting with customers.
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